Aleister Crowley

About Aleister Crowley

Aleister Crowley (1875–1947) was an English occultist, ceremonial magician, poet, painter, and novelist who founded the philosophy of Thelema, centered on the principal goal of discovering one's true Will. His esoteric work, which incorporated elements from various world religions and magical traditions, led to considerable notoriety during his lifetime and a lasting, if controversial, influence on Western esotericism and counterculture movements. This significant cultural footprint is reflected in his high ranking of #672 by MIT's Pantheon project for historical importance.

Crowley currently experiences a state of significant overattention online when measured against his historical rank. With 1.8 million Wikipedia views in 2025, his Attention Gap is calculated at +5x, indicating he draws five times the expected modern internet attention for a figure of his historical stature. This places him far above contemporaries like Warren Buffett (#890 importance, 3.7M views), though still below figures like Robin Williams (#966 importance, 5.4M views). His online visibility clearly demonstrates sustained, if perhaps sensationalized, modern interest.

Further analysis shows a clear surge in recent engagement: his 2025 Momentum between Q1 and Q3 was a robust +48%, suggesting a significant recent spike in curiosity about his life and work.