Ferdinand Marcos

About Ferdinand Marcos

Ferdinand Marcos was a significant 20th-century political figure, serving as the 10th President of the Philippines from 1965 to 1986. His tenure is historically marked by the declaration of martial law in 1972, which consolidated his power and oversaw a period of authoritarian rule, economic instability, and widespread human rights abuses. Despite this weighty historical legacy, which positions him at an HPI Rank of #415 among influential figures, his modern digital footprint presents an interesting case study.

In 2025, Marcos received approximately 1.2 million Wikipedia views, putting him in a state of clear "overattention" relative to his historical importance, evidenced by an Attention Gap of +3x. This digital interest places him significantly ahead of many figures deemed far more historically crucial, such as Diego Velázquez (#257 importance) or Elizabeth I of England (#14 importance), both of whom garnered only a few hundred thousand views in the same period. This suggests that the political controversies and more recent history surrounding Marcos continue to generate substantial, disproportionate online curiosity.

Further data indicates a complex dynamic in this attention: while his 2025 view count grew by +7.0% year-over-year, his recent 2025 Momentum dropped by -38% between Q1 and Q3, perhaps signaling a slight cooling of the most intense recent search traffic, though overall views remain high.