Coco Chanel

About Coco Chanel

Coco Chanel (1883–1971) was a revolutionary French fashion designer and businesswoman who fundamentally altered 20th-century womenswear, moving away from restrictive corsetry toward practical, elegant styles characterized by jersey fabrics, the Chanel suit, and the iconic 'Little Black Dress.' Her enduring influence on modern style and the establishment of a global luxury brand cemented her standing as a figure of considerable historical importance, earning her the #400 rank in MIT's Pantheon project.

In the context of online attention, Chanel currently holds a notable overattention ratio, receiving roughly 3x the Wikipedia traffic one might expect based solely on her historical ranking. Her 1.3 million annualized pageviews in 2025 significantly outpace figures with demonstrably higher historical importance, such as Karl Benz (#193 HPI rank, receiving only 53K views).

Despite this existing high level of engagement, her 2025 attention momentum shows a slight decline, with year-over-year views down by 42.9%, though quarterly momentum showed a modest +4% increase between Q1 and Q3, suggesting fluctuating contemporary relevance.